Detected price & packaging changes on competitor sites, auto-diffed line-by-line.

• SkyDemon +£7 Annual sub £99 → £106. New "fuel planning" add-on £18/yr. 2d
• ForeFlight PKG "Pro Plus" renamed "Performance Plus"; 3 SKUs collapsed to 2. 5d
• Garmin Pilot · No change since 22 Apr. 14d

Spikes in job posts at rivals. Read where they're investing.

• NavBlue +9 ML / Ops engineers, Toulouse · Skywise platform 7d
• Garmin Aviation +4 MRO software roles, Olathe KS 7d
• ForeFlight +3 ATM data scientists, Houston (remote OK) 14d

G2 & Gartner Peer Insights: competitor reviews and star deltas this week.

• ForeFlight 4.6 ★ ±0.00 +4 reviews
• Garmin Pilot 4.4 ★ −0.03 +7 reviews
• SkyDemon 4.5 ★ +0.01 +2 reviews
• NavBlue 4.1 ★ −0.05 +3 reviews

Latest from Gartner, Forrester, IDC and ARC Advisory on aviation software.

• Gartner MQ "Magic Quadrant for Aviation Mobility Platforms"; refresh due Q3. 3d
• Forrester WAVE Wave: Predictive MRO tooling; call for vendor briefings open. 6d
• ARC Advisory RPT "ATM Modernization Outlook 2026"; 142pp, paywalled. 11d
• IDC BRIEF Spotlight: data-product strategy at Tier-1 carriers. 12d

Public tenders (SAM.gov, TED Europe, airline portals) mentioning our category.

• SAM.gov USAF FA8771-26-R-0034: predictive MRO support, AMC fleet (~$48M ceiling). 1d
• TED Europe EASA 2026/S 088-274119: flight-data analytics framework. 4d
• Lufthansa Group RFI RFI: crew-bid optimisation; responses due 2026-05-22. 6d
• Qantas ITT EFB content management; shortlist of 4 named. 9d

Whenever an airline or OEM names a competitor on a public call.

• Delta · Q1 2026 call2d

  "…we've expanded our partnership with NavBlue to cover the entire 717 fleet's flight-planning stack."

• GE Aerospace · Q1 2026 call5d

  "…NavBlue's engine-data analytics now feed directly into our digital MRO platform."

• United · Q1 2026 call8d

  "…we are evaluating two predictive-maintenance platforms, including ForeFlight's MRO module."

New aviation-software patents from competitors and OEMs.

• Boeing US US 2026/0098214 A1: "Trajectory-aware fuel optimisation for arrival flows." 3d
• Airbus / NavBlue EP EP 4 312 776 A1: predictive aircraft-on-ground risk scoring. 5d
• Garmin US US 12 099 451 B2 (granted): ADS-B traffic deconfliction UI. 9d
• Honeywell WO WO 2026/092115: runway-incursion ML detection. 12d

Aviation-software deals: who raised, who got bought, valuation if disclosed.

• Acquired
  FlightAware ← Collins Aerospace $1.4 B
  3d
• Series C
  Loft Dynamics · led by Insight Partners $120 M
  6d
• Series B
  Snowflake-for-flight-data co. · led by Bessemer $58 M
  10d
• Acquired
  SmartSky Networks (assets) ← Gogo undisclosed
  17d

IATA & ICAO RPK growth projections by region. Anchors the TAM your decks lean on.

• Asia Pacific +7.8% FY26 RPK lifted from +7.1%; India and intra-Asia carry the upgrade. 3d
• Middle East +6.2% GCC long-haul now 8% above 2019 baseline; Gulf-3 capacity adds confirmed. 3d
• Latin Am. +5.4% Domestic Brazil rebound; LATAM and Avianca tighter capacity discipline. 3d
• N. America +3.6% Trimmed 30bps; ATC staffing and OEM delivery slips weigh on summer schedule. 3d

Boeing & Airbus order backlog: firm orders, current build rate, and years to clear.

• A320neo family 7,210 orders 9.2 y 65 / mo
• 737 MAX 4,894 orders 10.7 y 38 / mo
• 787 Dreamliner 812 orders 11.7 y 5.8 / mo
• A350 704 orders 9.8 y 6.0 / mo

National budgets and contract awards relevant to military aviation customers.

• IDF F-35 Israel approves 3rd Adir squadron: 25 airframes, $3.5B, deliveries from 2028. 2d
• USAF $612M L3Harris task order: F-35 sustainment data and mission-systems support, 5y. 5d
• UK MoD GCAP Tempest production phase: £4.0B awarded across BAE, Leonardo, MHI. 8d
• Bundeswehr €185M P-8A Poseidon training and simulator package; CAE prime, 7y. 12d

Pilot & MRO technician hiring, training pipeline, and shortage estimates.

• Pilots, global 674k Boeing 2026 Pilot & Technician Outlook: 674k new pilots needed by 2045. 6d
• MRO, N. Am. −25k Oliver Wyman: technician gap widens to 25k by 2027 absent training step-up. 9d
• CAE pipeline +18% Q1 cadet starts +18% YoY; Phoenix and Madrid academies near capacity. 11d
• Spirit AS −700 Wichita layoffs as 737 fuselage build rate slips below plan; UAW bargaining. 14d

What competitors are actively running on LinkedIn, Meta and Google. Their real positioning bets, not aspirational decks.

• LinkedIn +12 ForeFlight: 14 active ads pushing "predictive MRO for fleet ops" angle. 2d
• Meta Ad Library +5 SkyDemon: targeting GA pilots with "fuel-planning add-on, free trial". 3d
• Google Ads Transparency SEM Garmin Pilot: bidding on "EFB software" + 8 brand-defence terms. 5d
• LinkedIn · NavBlue: video creative leaning into "Skywise integration" message. 8d

Average rank of competitors on the top 50 category keywords. Weekly delta.

• ForeFlight 34% SoV −0.6 avg pos 5.2
• Garmin Pilot 17% SoV ±0.0 avg pos 9.1
• SkyDemon 12% SoV +0.3 avg pos 11.4
• NavBlue 9% SoV −0.4 avg pos 14.7

Monthly visits per competitor domain, 12-month trend. SimilarWeb + Semrush blend.

• foreflight.com +8.2% 1.42 M visits / mo · April 2026 · trending up since Q1. 3d
• garmin.com/aviation −2.1% 880 K visits / mo · slow decline trend across last 4 months. 3d
• skydemon.aero +3.4% 410 K visits / mo · spike from organic UK traffic. 3d
• navblue.aero +0.4% 95 K visits / mo · steady; bounce rate 62%. 3d

What Aviation Week, Flightglobal and ATW plan to cover next quarter so PMM can pitch in early.

• 12May
  Aviation Week · "Connected MRO" feature Pitch deadline 6 May · predictive maintenance vendors invited.
• 28May
  Flightglobal · ATM software special Editor: J. Holmes · case studies wanted, EU + APAC carriers.
• 10Jun
  ATW · flight-data analytics roundup Pitch deadline 24 May · named-vendor list still open.
• 02Jul
  Aviation Week · Q3 EFB benchmarks Annual EFB scorecard · criteria due to vendors 1 Jun.

Competitor names appearing in r/aviation, r/flying, Hacker News and public LinkedIn posts.

• r/flying · 124 upvotes1d

  "ForeFlight's new pricing tier feels aggressive. Anyone tried SkyDemon as a backup yet?"

• Hacker News · show HN2d

  "Anyone using SkyDemon's new fuel add-on? Curious how it compares to Garmin Pilot."

• LinkedIn · B. Carter, fleet ops4d

  "Six months in on NavBlue and onboarding is still painful. Lining up a Garmin Pilot eval next."

• r/aviation · 47 comments6d

  "Why is everyone hating on ForeFlight pricing lately? Genuine question."

Competitor ratings and review themes (layoffs, burnout, leadership). Talent and culture intel that often precedes strategic moves.

• ForeFlight 3.9 ★ −0.18 "layoffs", "RIF" trending
• Garmin Aviation 4.2 ★ ±0.02 "slow promotions" recurring
• SkyDemon 4.4 ★ +0.08 "flexible", "small team"
• NavBlue 3.6 ★ −0.22 "reorg", "leadership churn"